Bosveld Group, the biggest private grower and exporter of citrus in South Africa, has rebranded in August 2017 and will now be known as the Komati Fruit Group.
In a relatively short span of time, the Bosveld Group of companies grew its operation from a mere 100 ha in 1954 to more than 5 500 ha of citrus and sup-tropical fruit production.
According to the group, the time has come to strengthen its brand identity and has done this by consolidating national brands from the different farms and production regions, as well as their exporting company.
The group of companies is rebranding to form a single brand identity known as Komati Fruit. There will, however, be no changes in shareholding, control or management of the group.